How construction software helps the sales staff
Our construction software reviews serve two main purposes. One, of course, is to help readers decide what software best fits their needs. The other, less obvious, purpose of the reviews is to illustrate how construction software makes life a heck of a lot easier for users. Typically we talk about the benefits for project managers, cost estimators, engineers and accountants, but there are advantages for salesmen and saleswomen as well.
For example, sales and marketing at Southern Crafted Homes used to be a bit disorganized, with no standard form for contracts, a set of index cards for handling traffic and an outside firm taking care of mass mailings. Two years ago, the contractor implemented Sales Simplicity, and, as director of information systems George Chambers put it in his Sales Simplicity user review, “everything is streamlined.” Chambers added:
[D]ocumentation is standardized and controlled in electronic folders, communication flows electronically, budgets are much tighter, cycle times and errors are reduced, and the ability to work on process improvements exists…. Now we can target [mass mailings] based on demographics, do email blasts almost immediately, check on delivery and obtain feedback at a cost that is part of the infrastructure.
Fulford Homes, meanwhile, has reaped both savings and revenue in the year since its sales staff started using Dynami Builder. The savings come from safeguards that prevent users from selecting incompatible options — 9′ basement walls in an 8′ basement, for example. The revenue comes from an interface that shows sales staff more of the options available to homebuyers. As Matt Lanter, director of sales and construction, put it in his Dynami Builder user review:
Our initial findings are that the dollar amount of each sale is increasing because the buyers are adding simple options (like upgraded bath hardware) that most past buyers have not added.
You’d be hard pressed to find a salesperson who doesn’t want to bring in bigger sales, all while keeping customers satisfied. With the right software, a construction company can help its sales staff exceed its goals — and boost the bottom line. Keep that in mind as you research your construction software options.
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